Vivant, explained
Every ingredient in Vivant is on this page, by name and CAS number, with what it does and why it is there. The documents behind it are linked at the bottom. Nothing hidden.
What is in the bottle
Alcohol (Organic Sugarcane): the carrier. Plant derived ethanol distilled from sugarcane, undenatured. It evaporates and leaves the fragrance on the skin.
Fragrance (Parfum): the scent itself, about eighteen percent of the bottle. Most brands stop at this one word. Every component of ours is listed below.
Water (Aqua): distilled water, which softens the alcohol.
Triethyl Citrate: a fixative made from citric acid that slows evaporation so the scent lasts. It does the job phthalates do in most fragrance.
The fragrance, opened
Benzyl Benzoate. CAS 120-51-4. A naturally occurring ester found in ylang ylang and Peru balsam, used as a soft balsamic base and fixative. Declared allergen.
p-tert-Butylcyclohexyl Acetate. CAS 32210-23-4. A crisp woody fruity note that gives the opening its clean edge.
OTNE. CAS 54464-57-2. The velvety cedar and amber wood note modern perfumery is built on.
Dihydromyrcenol. CAS 18479-58-8. The fresh citrus lavender lift found in nearly every great men's fragrance.
Hexyl Cinnamal. CAS 101-86-0. A soft jasmine note. Declared allergen.
Isolongifolanone. CAS 23787-90-8. A dry woody amber derived from cedar.
2-tert-Butylcyclohexyl Acetate. CAS 88-41-5. A green woody note that keeps the heart fresh.
Coumarin. CAS 91-64-5. The warm hay sweetness of tonka bean. Declared allergen.
4-Methyl-3-decen-5-ol. CAS 81782-77-6. A fresh green floral note in trace amount.
Heptamethyl Indenofuran. CAS 476332-65-7. A powerful ambergris note in trace amount that adds projection.
Citronellol. CAS 106-22-9. A fresh rosy note found in rose and geranium oil. Declared allergen.
The documents
Fragrance supplier safety data sheet (PDF)
Finished product safety data sheet (PDF)
Supplier identity is redacted on the supplier sheet. Every component, CAS number, percentage range and hazard classification is left exactly as issued.
How we grade
Every scent is graded the same way before it launches. Section 2 of the supplier sheet is checked for any CMR classification. Section 3 is checked component by component against our exclusion list at 0.1 percent or above: no phthalates, no parabens, no formaldehyde releasers, no plasticizers, no SLS or SLES, no synthetic dyes, no BHT or BHA, no synthetic musks of concern, no Lilial, no limonene, linalool, citral or geraniol. Section 15 is checked for any Proposition 65 statement. A scent that fails any line does not launch. The full list is on our Standards page.