4 Reviews
Most fragrance labels hide behind one word: "parfum." Ours doesn't. Vivant is a fresh green woody-aromatic with every component published — built on organic sugarcane alcohol at a strength clean fragrance usually won't attempt.
SCENT:
Every Ingredient Published · Free US Shipping
WHAT'S INCLUDED
• 30ml (1.0 fl oz) eau de parfum — roughly 300 sprays
• Heavy-base glass bottle, aluminum cap
• Numbered founder's batch card
THE STANDARD
Every ingredient disclosed — the full formula, not "parfum"
Free of phthalates, parabens, BHT & synthetic musks of concern
No known endocrine disruptors
Skin-safe at IFRA Category 4 levels
Sugarcane-derived alcohol base
INSTRUCTIONS
2–3 sprays on pulse points — neck and chest. Don't rub it in; let it dry down on its own. Best on clean skin after a shower.
Clean Ingredients
Organic sugarcane alcohol, fragrance (named below), triethyl citrate, distilled water.
THE FRAGRANCE — NAMED & EXPLAINED
ISO E SUPER — The velvety cedar note modern perfumery is built on.
DIHYDROMYRCENOL — The fresh, clean lift in nearly every great men's fragrance.
BENZYL BENZOATE — Found in ylang-ylang and balsams. The blend's backbone. Declared allergen.
VERTENEX — A crisp, polished woody note.
HEXYL CINNAMAL — A soft jasmine note. Declared allergen — so we name it.
ISOLONGIFOLANONE — A gentle amber-wood, derived from pine.
COUMARIN — The warm hay sweetness of tonka bean. Declared allergen.
AGRUMEX — A green citrus accent.
CITRONELLOL — The rosy freshness of rose petals. Declared allergen.
UNDECAVERTOL — Green violet-leaf. A trace of crushed stems.
Full safety documentation on our Standards page.
What's NOT Inside
Phthalates
Parabens
BHT / BHA
Synthetic musks of concern
Formaldehyde releasers
Plasticizers
Prop 65 substances
SLS / SLES
Synthetic dyes
Listed endocrine disruptors
How to Use
1
Spray 2–3 times on pulse points — neck and chest, where body heat carries the scent.
2
Don't rub. Rubbing crushes the top notes. Let it dry down on its own.
3
Apply after a shower on clean, moisturized skin — fragrance lasts longer when skin isn't dry.
4
Check it at hour two. That's the drydown — where most fragrances fall apart. Ours is where it earns the name.
Most fragrance labels say "parfum" — one word that can hide hundreds of ingredients. Ours names every component, down to the declared allergens. If we won't explain it, we won't use it.
Most fragrance labels say "parfum" — one word that can hide hundreds of ingredients. Ours names every component, down to the declared allergens. If we won't explain it, we won't use it.
EVERY INGREDIENT DISCLOSED
Clean fragrance has a reputation: gone in an hour. We formulated Vivant at 18% — real eau de parfum strength most clean brands won't attempt — because wearing something honest shouldn't mean wearing something invisible.
Clean fragrance has a reputation: gone in an hour. We formulated Vivant at 18% — real eau de parfum strength most clean brands won't attempt — because wearing something honest shouldn't mean wearing something invisible.
BUILT TO PROJECT
The usual trade: fragrances that perform use ingredients they'd rather not discuss, and fragrances with nothing to hide barely last past the door. Vivant refuses the trade — ten named exclusions, IFRA skin-safe levels, and a formula still strong enough to be noticed.
The usual trade: fragrances that perform use ingredients they'd rather not discuss, and fragrances with nothing to hide barely last past the door. Vivant refuses the trade — ten named exclusions, IFRA skin-safe levels, and a formula still strong enough to be noticed.
CLEAN WITHOUT THE COMPROMISE
Better for You Ingredients
SUGARCANE ALCOHOL
The carrier. Plant-derived, distilled from sugarcane — the same base used by the cleanest houses in the industry. No petroleum-derived denaturants of concern.
TRIETHYL CITRATE
The fixative. Derived from citric acid, it slows evaporation so the scent wears longer. It's the transparent answer to the phthalates (like DEP) most brands still use for the same job.
THE FRAGRANCE — NAMED & EXPLAINED
A fresh green woody-aromatic composition. Skin-safe at IFRA Category 4 levels. The disclosed components, named and explained:
ISO E SUPER — The velvety cedar note modern perfumery is built on.
DIHYDROMYRCENOL — The fresh, clean lift in nearly every great men's fragrance.
BENZYL BENZOATE — Found in ylang-ylang and balsams. The blend's backbone. Declared allergen.
VERTENEX — A crisp, polished woody note.
HEXYL CINNAMAL — A soft jasmine note. Declared allergen — so we name it.
ISOLONGIFOLANONE — A gentle amber-wood, derived from pine.
COUMARIN — The warm hay sweetness of tonka bean. Declared allergen.
AGRUMEX — A green citrus accent.
CITRONELLOL — The rosy freshness of rose petals. Declared allergen.
UNDECAVERTOL — Green violet-leaf. A trace of crushed stems.
Full safety documentation on our Standards page.
Don't Just Take Our Word For It
"No Known Hormone Disruptors"
I’ve been working hard to eliminate questionable chemicals from my daily routine, but cutting out traditional cologne was tough. Vouloir changed everything. It delivers a premium, masculine scent with total peace of mind knowing it’s made with zero parabens, zero phthalates, and no known hormone disruptors.
JUSTIN O.
"No Parabens, No Junk"
Most mainstream fragrances give me a headache and are loaded with hidden synthetics. Vouloir is refreshing, clean, and lasts all day. It proves you don't have to compromise your health standards or settle for formulas with known endocrine disruptors just to smell amazing.
LUKAS H.
"Finally, a Clean Cologne!"
I am meticulous about what I put on my skin, from nutrition to grooming products. Finding a high-end fragrance that is genuinely clean—with zero parabens, zero phthalates, and no known endocrine disruptors—felt impossible until I found this. Absolutely stellar quality.
BOLA R.
"Unmatched Scent & Quality"
I initially switched to Vouloir on a recommendation from a friend who is strict about clean living. Three months in, it has become my signature scent. It feels incredible to wear a luxury fragrance formulated with no known hormone disruptors that actually respects your long-term health.
CESAR S.